No matter your age, if you are a music artist and have great songs; digital platforms offer opportunities to build awareness and fans for music.

Ageism in the music industry has historically been a stigma for musicians. However, with the rise of digital platforms and changing perceptions, age is no longer a barrier for musicians wanting to navigate the music industry and release music. It’s a golden age for mature musicians self releasing music as great songs and fan experiences are highly desirable. At Stampede we work with music artists of varying age demographics and truly believe that it’s the music, the songs and the art that should be the heart and the genesis for all artists, regardless of their age. Let’s take a look at some of the key contributing factors of the opportunities and challenges surrounding this.

The Rise of Digital:

Digital platforms have revolutionised the music industry, providing a level playing field for musicians of all ages. Platforms like Spotify, YouTube, and SoundCloud have democratised the music distribution process, allowing musicians to release their music independently, without relying on traditional gatekeepers (e.g. record labels). This shift has opened doors for mature musicians to showcase their talent to a global audience, regardless of their age.  The impact of social media on the music industry is undeniable. Music artists, wherever their age, that are adopting and embracing the impact of social media on music are building their fanbases, growing awareness in the music industry and finding success thanks to the innovation and evolution of digital.

Building a Fanbase:

The elevation of digital platforms have also made it easier for mature musicians to build a loyal fanbase. Social media platforms like Facebook, Instagram, and Twitter provide direct access to fans, allowing musicians to engage with their audience, share updates, and promote their music. This direct connection enables mature musicians to connect with their target demographic and cultivate a dedicated community of supporters simply wanting great songs and experiences.

Video is a powerful and crucial tool for mature music artists to enhance their connection with fans. Through visual storytelling in music videos, artists heighten the emotional impact of their songs, offering fans a deep understanding of their music and artistic vision. Performance footage allows artists to showcase their live talents, reaching fans who cannot attend live events and fostering a sense of closeness. Sharing behind-the-scenes content, such as recording sessions and personal moments, builds authenticity and strengthens the bond with the fan base. Direct fan interaction on video platforms and social media, like live Q&A sessions and virtual concerts, reinforces the artist-fan relationship, cultivating loyalty. In essence, video provides mature musicians with a dynamic medium to express their music, share insights, and engage directly with fans, expanding their presence in the digital age.

Mature musicians often bring a wealth of life experience and musical expertise to their craft. This authenticity and depth can resonate deeply with listeners, leading to a strong emotional connection which is celebrated and encouraged. Regardless of the age of the artist, great new songs remain vital in the music industry. Music has no boundaries when it comes to creativity and expression, and artists of all ages have the ability to create impactful and memorable songs. The experience and wisdom that come with age can often enhance the depth and authenticity of an artist’s music. Mature artists bring a wealth of life experiences, which can be reflected in their lyrics and melodies, resonating with a wide range of audiences.

Breaking age-related stereotypes challenges societal norms and promotes inclusivity within the music industry. It encourages a diverse range of voices and perspectives to be heard.

However, there are some challenges which should be investigated by mature musicians in order to make the most of opportunities:

Learning New Systems: 

With the rapid evolution of digital platforms, mature musicians may face a learning curve in adapting to new technologies and marketing strategies. However, with time and dedication, they can acquire the necessary skills to navigate these systems effectively.

Overwhelm: Managing digital platforms, marketing, and PR can be overwhelming, especially for musicians who are not accustomed to these aspects of the music industry. Collaborating with professional music PR and marketing experts can help alleviate this pressure and help ensure a successful music release.

Ageism is no longer a stigma for musicians wanting to navigate the music industry. The rise of digital platforms has opened up opportunities for mature musicians to release music, build a fanbase, and connect with their audience. While there may be challenges in adapting to new systems, the rewards of embracing ageism are significant. It is crucial for mature musicians to embrace these changes, learn new skills, and seek professional support when needed to thrive in the ever-evolving music industry.

Ultimately, it is the quality and substance of the music and songs that matters most. Age should not be a determining factor in the relevance or impact of an artist’s songs. Great songs have the ability to transcend age and resonate with listeners of all generations.

MUSIC PR & MARKETING

This post was published on 14th January 2024 and filed in these categories; Music Promotion.


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