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Music PR and artist development guide

How to Make an Electronic Press Kit (EPK) for Your Band

An electronic press kit (EPK), also called a band press kit or music press kit, puts your music, biography, photographs, videos and contact details in one easy-to-share place. This practical guide explains how to make an EPK for your band, what to include and how to use it when contacting journalists, promoters and festival bookers.

The goal isn't to impress someone with the longest biography. It's to help them find what they need and decide whether you're relevant.

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Examples of electronic press kits for bands and music artists

What is an EPK, and why does your band need one?

An electronic press kit is a digital home for the key information someone needs when considering your band for press coverage, a gig, a festival or another professional opportunity. Instead of sending large attachments or scattering links across several emails, you can send one well-organised page.

Make a strong first impression

A clear EPK shows who you are, what your music sounds like and why you might fit an outlet or event. Make the useful information visible immediately; don't make busy recipients search for it.

Make other people's jobs easier

Journalists need photos, accurate credits and a concise story. Promoters often need live footage, location, contact information and evidence of audience interest. Give each audience what it needs.

An important distinction: An EPK is a professional tool, not a guarantee of press coverage, bookings or industry interest. Your music, fit, timing and evidence of demand still matter.

What should a band electronic press kit (EPK) include?

Start with the essentials and keep each section current. A simple, fast-loading page is often more useful than a heavily designed document that is difficult to navigate.

1. A concise artist biography

Explain the band's sound, origin, current release and story. Lead with what makes you relevant now. You can offer a short version and a longer version for writers who need additional context.

2. Your strongest music

Feature a few representative tracks. Use reliable streaming or private listening links as appropriate. Don't make someone sift through an entire catalogue to understand your sound.

3. Professional photos and artwork

Include a selection of high-resolution landscape and portrait images, current release artwork and clear photo credits. Make downloadable files available without requiring an account.

4. Video and live performance

Include a strong live clip if you're approaching promoters or festivals. A current music video may help explain the band's visual identity and creative direction.

5. Press, achievements and audience proof

Include relevant reviews, interviews, notable shows, audience figures or release milestones if they are genuine and useful. Avoid padding the page with weak or outdated claims.

6. Clear contact information

List the relevant press, management or booking contact, along with current website and social links. Make it obvious who the recipient should contact and for what purpose.

  • One easy-to-share EPK URL, ideally on your own website
  • Clearly labelled downloads, with sensible file sizes
  • Accurate names, dates, credits, location and current release details
  • Readable mobile layout and fast-loading images
  • No unnecessary passwords or large email attachments unless access needs to be restricted

Free one-page PDF · Practical band resource

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Get the essentials for building a media-ready EPK in one printable page: your story, bio, music, photographs, video, release details and contacts.

  • Know exactly what to include
  • Spot missing assets before contacting the media
  • Keep your EPK useful for journalists and bookers
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Real EPK examples

Electronic press kit examples for rock and metal bands

These are real one-page electronic press kits created by Stampede Press. Explore how music, artist information, press assets and contact details are presented for three established rock acts.

Would you rather have yours professionally built? Stampede Press offers a hosted 12-month EPK package for £89.98, with no setup fee and up to five amendments per month.
See the EPK packageAsk Rob a question

Build your EPK around the person receiving it

For music journalists and radio

Make the current release, story angle, music, photographs and press contact easy to find. A journalist should quickly understand why the release or artist might interest their audience.

For promoters and festival bookers

Lead with your live credentials: video, location, previous shows, stage requirements where relevant, audience response and booking contact. The question isn't simply whether the music is good, but whether the act fits the event.

Stampede Press music PR and marketing

Tailoring doesn't have to mean maintaining multiple separate EPKs. A single page can feature a clear introduction and sections for different recipients, with direct links to the relevant assets.

Want Stampede to create your EPK?

If you would rather have a professionally presented electronic press kit built for your band, explore Stampede’s dedicated EPK service.

Explore our EPK serviceContact Stampede

Also planning a release? Your EPK supports the pitch, but it is not a publicity campaign on its own. See our music PR services for rock and metal bands.

How to create your band's EPK: six practical steps

Decide what you want the EPK to achieve

Is the immediate priority press, live bookings, festival applications or general introductions? Choose the information that helps that recipient make a decision.

Write a direct, distinctive introduction

Explain what you sound like, what you're doing now and why someone should pay attention. Skip exaggerated descriptions and broad claims you can't substantiate.

Choose your best current assets

Select a few strong songs, compelling photos and useful videos. Quality and relevance matter more than quantity.

Organise the page for scanning

Use short headings, readable paragraphs, obvious download links and visible contact details. Check it on a phone before sending it out.

Test every link and download

Check that tracks play, files open, video embeds work, and contact information is accurate. Test in a private browser window where possible.

Keep the EPK current

Update the biography, release details, imagery, gig information and relevant achievements as the band develops. An out-of-date EPK can undermine the professional impression you're trying to create.

Should your band's EPK be a website or PDF?

A web-based EPK is usually the most convenient main version: it's simple to share, easy to update and can contain embedded music and video. A PDF can be a useful additional option when a promoter or journalist explicitly asks for one, but it should not replace accessible music and download links.

A normal band website can contain an EPK section, but that section should be organised for the needs of journalists and bookers—not simply mirror your homepage or shop.

How to send your EPK to press and promoters

Send a short, personalised message explaining why your band is relevant to that recipient. Add one clear EPK link and the most important current detail, such as a new release or relevant live date. Avoid sending bulk attachments or expecting the EPK to do the pitch on its own.

Example: “Hi , we're a [genre] band from [location], and we're releasing [title] on [date]. I thought it might suit [outlet/event] because [specific reason]. Here's our EPK with music, photos, live footage and contact details: [link].”

What makes an EPK stand out?

A strong EPK is specific, easy to navigate and backed up by genuine evidence. It gives the recipient a clear reason to listen or look further without drowning them in information.

Make the story memorable

Give a journalist a real angle: a meaningful development, a distinctive background, a release with a clear purpose or a story that connects with their readership. Authenticity is more persuasive than hype.

Make the evidence easy to check

Use genuine press links, credits, audience activity, live history and achievements. Don't imply that a professional-looking EPK alone will secure bookings or coverage.

For wider release and career planning, see A Rock Musician's Guide to Thriving in the Music Industry.

EPK mistakes to avoid

  • A biography full of generic hype but little current information
  • Oversized email attachments instead of accessible asset links
  • Outdated photos, releases, reviews or contact details
  • Broken music and download links
  • No live video when pitching for live opportunities
  • Unsupported claims about audience size or previous coverage
  • Too many tracks, widgets and visual effects hiding the important information
Tip: Before sending your EPK, ask someone unfamiliar with the band to find your current release, a downloadable press image and your contact details in 30 seconds.

Common questions

Electronic press kit FAQs for musicians

Can I create an EPK for free?

Yes. You can build an EPK on your own website or using existing free tools and folders. The trade-off is your time: you still need to collect the right assets, write clear copy, create a usable page and keep every link current. A professionally built EPK can save time and improve presentation, but it is not essential for every band.

Should my EPK be a PDF or a website?

A dedicated webpage works well as a primary EPK because it is easy to share, update and view on a phone. Keep a concise PDF available if a particular journalist, promoter or festival requests one.

Do I need press coverage before making an EPK?

No. Emerging bands can begin with a concise biography, strong music, good photos, live video if available and clear contact information. Add genuine reviews and coverage as they arrive.

What's the difference between an EPK and a band website?

Your website may serve fans with tickets, merch, news and music. Your EPK is specifically organised for industry contacts who need a fast overview, downloadable assets and contact details.

How do I send an EPK to journalists or booking agents?

Include a link in a short, tailored email explaining why your band is relevant to the recipient. Point to the release, live footage or information most relevant to their work; don't rely on a generic mass email.

How much does a professional music EPK cost?

Pricing depends on design, hosting, updates and any copywriting or asset-preparation support. Stampede Press currently offers a hosted 12-month EPK package for £89.98, including up to five amendments per month. See the package and live examples.

Next steps for your band

Ready to get your band’s EPK sorted?

See Stampede’s dedicated electronic press kit service, or get in touch to discuss what you need. If you’re also preparing a release campaign, we can help with music PR.

Get your artist EPKDiscuss your projectExplore Music PR
About Stampede Press: UK music PR and marketing support specialising in rock and metal artists. Services include electronic press kits, targeted music PR, Meta Ads management, email marketing and practical fan-growth strategy. Explore music marketing support.

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