“A qualified creative artist with business smarts and proven track record in the music industry.”
Masters Degree: Music Industry Innovation and Enterprise + Professional Diploma (Distinction) in Social Media Marketing (SCQF Level 8 and EQF Level 5)
A musician for more than 30 years, Rob has worked in the music industry full time for over 17 years as an artist (Panic Cell) and music business owner (Stampede Press and Lightning In A Bottle). From performing on stages worldwide supporting prolific bands like Metallica, Disturbed, Alice In Chains, Slayer and many more, to operating music PR and Management companies; Rob has experienced the rollercoaster ride that comes from working in the music industry and truly understands what it is like to walk in both a musician and self employed business person’s shoes.
Rob’s mission is to help musicians understand the music industry better, avoid common pitfalls, and enable sustainable wellbeing and positive mental health.
In Rob’s experience, having an EPK with high visual impact on first viewing can help artists and bands get the music industry’s attention at the right time. However, this often gets overlooked due to the ever growing demands on musicians trying to navigate music business effectively in a extremely fluid and fast paced digital evolution.