“A qualified creative artist with business smarts and proven track record in the music industry.”

QUALIFICATIONS – Masters Degree: Music Industry Innovation and Enterprise + Professional Diploma (Distinction) in Social Media Marketing (SCQF Level 8 and EQF Level 5).

A musician for more than 30 years, Rob has worked in the music industry full time for over 17 years as an artist (Panic Cell) and music business owner (Stampede Press and Lightning In A Bottle). From performing on stages worldwide supporting prolific bands like Metallica, Disturbed, Alice In Chains, Slayer and many more, to operating music PR and Management companies; Rob has experienced the rollercoaster ride that comes from working in the music industry and truly understands what it is like to walk in both a musician and self employed business person’s shoes.

Rob’s mission is to help musicians understand the music industry better, avoid common pitfalls, and enable sustainable wellbeing and positive mental health. In his experience social media is a powerful tool that’s helped lead to incredible opportunities, but also at a cost to his physical wellbeing and mental health.

The past few years has seen Rob re-train and invest in himself with education and new technology that now allows him a better social media experience and in turn, take pressure off of the clients he works with.

“Since 2003 social media has played an incredibly important part in enabling me to have a career in the music industry, both as a musician and business. When done right, social media cannot be underestimated and can be a gamechanger for bands and music artists.” – Rob Town