When it comes to profiling music in 2022 the key to social media marketing is to focus on the quality, consistency, and engagement. If bands are hoping to have their music discovered, then social media needs to entertain as well as inform.
Music fans have an abundance of content available to them, but by publishing interesting posts it can help encourage them to focus their valuable time on YOU.
Ignoring social media or not using it correctly means that bands could be missing out on opportunities. If the thought of being more active on social media to promote your band overwhelms you, or maybe causes stress and anxiety; now is the time to take action.
Utilising 17+ years of social media business experience, Stampede founder Rob Town (MA) is qualified to plan and create digital strategies that can help a band’s profile be more visible to their online audiences, potential new fans, and the music industry.
“Social media has been truly important in enabling me to have a career in the music industry, both as a musician and a music business person. The advent of MySpace in 2003 gave my band Panic Cell effective ways to fast track our music to audiences worldwide and connect with new fans in ways that were previously unavailable to bands. Social media in 2020 and beyond is a crucial tool in a band’s toolkit, if they hope to connect with their fans and sow seeds for meaningful relationships with them, potential new audiences, and the music industry. We are in the age of expression, a time where consumers have a wealth of content to choose from everyday. Strategy, effort, investment, and creativity have never been more important if bands are to truly connect with people that can help benefit their music careers. Social media, when done right and well, is an integral cog in the wheel of music promotion.”
“Social media has become increasingly important in order to get seen and heard more and not get lost in the white noise. We entrust Rob’s experience to handle music marketing for us so that we can concentrate on what really matters: being a band and creating the music.”
“The power of marketing and social media can’t be underestimated but it’s not easy navigating it as a musician. Rob transforms the process; slick, clever, innovative, but never overblown. He is throughly pro, and always has an idea. A brilliant communicator, Rob is in possesion of a sharp mind and a focussed understanding of how digital and social media marketing can be utilised for maximum effect.”
“A qualified creative artist with business smarts and proven track record in the music industry.”
QUALIFICATIONS – Masters Degree: Music Industry Innovation and Enterprise + Professional Diploma (Distinction) in Social Media Marketing (SCQF Level 8 and EQF Level 5).
A musician for more than 30 years, Rob has worked in the music industry full time for over 17 years as an artist (Panic Cell) and music business owner (Stampede Press and Lightning In A Bottle). From performing on stages worldwide supporting prolific bands like Metallica, Disturbed, Alice In Chains, Slayer and many more, to operating music PR and Management companies; Rob has experienced the rollercoaster ride that comes from working in the music industry and truly understands what it is like to walk in both a musician and self employed business person’s shoes.
Rob’s mission is to help musicians understand the music industry better, avoid common pitfalls, and enable sustainable wellbeing and positive mental health. In his experience social media is a powerful tool that’s helped lead to incredible opportunities, but also at a cost to his physical wellbeing and mental health.
The past few years has seen Rob re-train and invest in himself with education and new technology that now allows him a better social media experience and in turn, take pressure off of the clients he works with.
“Since 2003 social media has played an incredibly important part in enabling me to have a career in the music industry, both as a musician and business. When done right, social media cannot be underestimated and can be a game changer for bands and music artists.” – Rob Town (MA)
Cost effective social media management services for bands and music artists wanting to be more visible online to their fans and music industry.